9 Best Organic & Sustainable Jean Brands in 2023

Jeans are a universal staple in nearly every wardrobe. Their versatility, durability, and timeless appeal make them a go-to choice for many.

However, the traditional production process of denim is alarmingly harmful to our planet.

Hence, the shift towards organic and sustainable jeans is not just a passing fashion fad, but a necessary transformation in the clothing industry.

Let’s delve into the world of eco-friendly denim and explore some of the top brands leading this revolution.

The Environmental Impact of Traditional Denim Production

Denim, primarily made from cotton, has a significant environmental footprint.

A whopping 7,660 gallons of water is required to grow two pounds of cotton, the amount needed for a pair of jeans.

Additionally, cotton cultivation involves heavy use of chemicals, leading to air and soil pollution.

The production of denim doesn’t stop at farming.

The process of spinning, weaving, and dyeing the fabric also consumes a large amount of energy and releases toxic chemicals into the environment.

The Paradigm Shift to Sustainable Jeans

With growing awareness and concern for the environment, many sustainable fashion brands have started adopting eco-friendly practices in their denim production.

These brands use sustainable materials, implement efficient production methods, and promote slow fashion by offering clothing recycling programs.

Top Organic Jean Brands

Below are some of the top brands that are pushing the boundaries of eco-friendly and ethical manufacturing:

1. Outerknown

Outerknown ethical jeans

California-based Outerknown is known for its jeans made from a mix of organic and recycled cotton.

The brand’s commitment to sustainability extends to its manufacturing practices, which take place in Bluesign® and Fair Trade certified factories.

Based in: California, USA. Ships internationally.

2. Everlane

Everlane eco friendly jeans

Renowned for its “radical transparency”, Everlane is a major player in ethical fashion.

Its denim range, crafted from high-stretch Japanese denim, is a blend of 98% cotton and 2% elastane.

Everlane’s commitment to sustainability is evident in its efforts to use all-cotton certified organic.

Based in: California, USA. Ships internationally.


ABLE denim

ABLE offers a line of vintage-inspired and affordable denim collections.

The brand’s commitment to creating economic impact can be seen in their employment of female artisans globally.

Based in: Tennessee, USA. Ships in the USA and Canada only.

4. Reformation

Reformation ethical denim

Reformation is a brand that marries style and sustainability.

The denim is made from organic cotton, TENCEL, and a low percentage of elastane, ensuring durability and longevity.

Based in: California, USA. Ships internationally.

5. Warp + Weft

Warp + Weft organic cotton jeans

Warp + Weft is an emerging ethical denim brand, making a name for itself with size-inclusive, ethically made, and sustainable denim.

Based in: New York, USA. Ships to U.S. states.

6. Amour Vert

Amour Vert jeans

Amour Vert, or “green love” in French, is a brand committed to sustainable fashion.

They feature the AGOLDE x Amour Vert denim line made primarily from organic or recycled cotton.

Based in: San Francisco, California, USA. Ships to the US, Canada, Australia, France, Germany & UK.

7. Thought

Thought organic denim

Thought offers organic cotton jeans for women, along with denim culottes, dresses, and skirts.

They also provide one style of ethical jeans for men.

Based in: London, United Kingdom. Ships internationally.

8. DL1961

DL1961 creates jeans using eco-friendly and recycled fibers and has a vertically integrated system that reduces the amount of water, dye, and energy needed.

Based in: New York, USA. Ships internationally.

9. prAna

prAna is a brand known for its quality, functionality, comfort, and sustainability.

Its jeans are made using 100% organic cotton blended with other fibres, giving them an active edge.

Based in: California, United States. Ships internationally.

The Importance of Choosing Ethical and Sustainable Jeans

Choosing organic jeans helps reduce the demand for traditional, environmentally harmful denim.

By purchasing from brands that prioritise sustainability, you’re not only supporting ethical practices but also contributing to a healthier planet.

Identifying Sustainable Jeans

Knowing how to identify sustainable jeans is crucial in making conscious purchasing decisions.

Look for jeans made from organic or recycled cotton, as well as those that use non-toxic dyes.

Additionally, it’s important to support brands that ensure fair wages and safe working conditions for all their employees.


Sustainable jeans don’t have to compromise on style or comfort.

By choosing eco-friendly denim, you’re making a fashionable statement while also contributing to a greener future.

For more information on ethical fashion, check out our article on fast fashion.


  • Zero & Zen

    Dedicated to the cause of sustainability and eco-friendliness, our mission is to raise awareness about the importance of eco-conscious living.

    We firmly believe that individual actions can spark collective change and recognise the need for sustainable living to be tailored to your unique circumstances and pace.

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