Sustainable Fashion: What Is It?

Sustainable fashion is an emerging trend in the fashion industry that focuses on minimising the negative impact of fashion production and consumption on the environment and society.

Brands that follow sustainable practices use eco-friendly materials, minimise waste, and pay fair wages to workers to promote ethical production.

Sustainable fashion can also be referred to as ethical fashion, eco-friendly fashion, green fashion, or slow fashion.

In this article, we’ll explore what makes a brand sustainable and why sustainability should be important to everyone!

Why is sustainable fashion important?

Sustainable fashion promotes environmental and social responsibility, thus providing a long-term solution to preserving our world.

Is sustainable fashion more expensive?

Because sustainable fashion relies on eco-friendly materials and ethical practices, production costs can be higher, resulting in potentially higher prices.

What is Sustainable Fashion?

Sustainable fashion refers to clothing and accessories made under environmentally-friendly and socially conscious production methods.

Unlike fast fashion, the goal is to create clothes that have a positive impact on the environment and society while sustaining the industry.

Eco-Friendly Materials

Sustainable brands use materials that are environmentally friendly, including recycled and organic fibres like bamboo, natural dyes, and biodegradable blends.

Instead of using synthetic fabrics that cause harm to the environment and its inhabitants, sustainable brands have eco-conscious alternatives.

Minimising Waste

Sustainable brands aim to minimise waste to help limit its impact on the environment.

They do this by using methods like upcycling and recycling, reducing production, and repairing or modifying existing products.

Ethical Manufacturing

Sustainable brands prioritise fair treatment of workers, in addition to the environment.

This includes demanding fair wages and providing safe working conditions to employees and sourcing from fair trade or ethical farms.


Sustainable fashion is a long-term solution to the impact of fashion on the environment and society.

Environmentally-friendly materials, minimising waste, and ethical manufacturing are vital components and can empower conscious consumers to make more responsible choices.

A conscientious effort to sustainability will benefit the industry, workers, and the planet by reducing waste and ensuring everyone is treated fairly.

We also recommend you take a look at the best sustainable fashion brands around today.


  • Zero & Zen

    Dedicated to the cause of sustainability and eco-friendliness, our mission is to raise awareness about the importance of eco-conscious living.

    We firmly believe that individual actions can spark collective change and recognise the need for sustainable living to be tailored to your unique circumstances and pace.

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